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Research Papers
Our transparent and data-driven research looks closely at the gambling world in an open and honest way. It aims to understand the effects of gambling on society and help make casino and betting safer for everyone.
Latest Research Papers
Brazilian Online Gambling Operators’ Share of Voice, June 2025
Discover the share of voice of the top 13 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, June 2025.
High-Value Players – Retention Strategies and VIP Lifecycle Management in Brazil
This study analyzes the customer retention strategies of leading Brazilian iGaming operators, with a focus on loyalty initiatives and the management of high-value player engagement in a competitive market.
User Journey in Online Casinos and Sports Betting Sites – Gaming Experience & Customer Support Touchpoints in Brazil
This study analyzes the user journey in Brazil’s top online casinos, focusing on the performance of the experience at key stages, including registration, deposit, betting, withdrawal, customer support and responsible gaming initiatives.
Betting on Women’s Football – Insights into Brazil’s Top Female Sport
Brazil’s growing investment in overcoming gender inequality in sport, backed by key legislation and a rising fan interest, is shaping the future of the sport. This study focuses on the specifics of women’s soccer in Brazil and how this growing interest may influence online sports betting preferences.
Cashback Promotions in Online Gaming – Trends and Practices of the Top 10 Gambling Brands in Brazil
Cashback promotions are a long-standing feature of the Brazilian retail market. This study takes a close look at the online gambling cashback offered by major gaming brands licensed by the Brazilian government in 2025.
YouTube and the Social Media Narrative – Assessing Public Sentiment on the Top 10 Gambling Brands in Brazil
This study analyzes YouTube data and presents findings on the content and trends related to the top 10 gambling brands in Brazil.
Jogo do Bicho – From a Zoo Lottery to Regulated Online Casino in Brazil
We examine the factors shaping Jogo do Bicho in Brazil and its shift from a clandestine market to legal online casino games, providing a legitimate option for fans.
Brazilian Female Gamers’ Profile and Tastes in Online Casino and Sports Betting
Our research focuses on the specific characteristics, motivations, habits and preferences of Brazilian female gamers who actively participate in online real-money games.
Brazilian Online Gambling Operators’ Share of Voice, October 2024
Discover the share of voice of the top 20 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, October 2024.
Brazilian Lottery, Bingo and Scratch Card Games – A Guide to Draw-Based and Instant-Win Verticals in 2024
This study identifies and describes the most popular lotteries in Brazil, providing a complete guide to recent regulatory changes and industry initiatives to restructure and improve the draw-based gaming market.
Variety of Games at the Top 10 Online Casino Brands in Brazil – July 2024
We examine the variety of games at Brazil’s top online casinos. Discover rich selections, quality gaming and localized options for a superior player experience.
Playing Experience in Brazil Online Casinos: An ENV Case Study – July 2024
Our case study evaluates the user experience in Brazil’s top online casinos, focusing on usability, accessibility and performance.
Brazilian Sports Betting Insights – Active Bettors’ Knowledge and Preferences Outline Market Trends
A case study with key Brazilian sports betting insights, including active gamblers’ knowledge and preferences, explaining the top iGaming market trends.
Customer Support Testing at Online Casinos: Insights on the Top 10 Brazilian Brands – July 2024
We evaluated the customer support channels and Responsible Gambling performance of top online casinos in Brazil by applying a first-hand test.
Casino Withdrawals & UX in Brazil 2024 – ENV Case Study
We rated the performance of leading iGaming operators in Brazil by going first-hand through the process of depositing, UX and withdrawals.
Share of Voice of Online Gambling Operators in Brazil – July 2024
Discover the share of voice of the top 20 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, July 2024.
Online Gambling Taxation in Brazil – What Players and iGaming Operators Need to Know
Complete guide to Brazil’s online gambling taxation for players, online casino and sports betting operators. All about taxes, legal and compliance requirements.
Fair Play – Brazilians’ Perception of Gambling Transparency Reveals Industry Challenges
Explore Brazilian perceptions of gambling fairness, industry challenges, and actionable solutions for enhancing trust and transparency in Brazil.
Share of Voice of Online Gambling Operators in Brazil – May 2024 Update
Discover the share of voice of the top 20 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, May 2024.
iGaming in Latin America 2024-2025 and Beyond – White Paper Insights and Projections
Explore key insights and upcoming trends in Latin America’s iGaming industry for 2024-2025. Focus on regulatory updates and technological advancements.
A Closer Look at the Share of Voice of Gambling Operators in Brazil – March 2024
Discover the share of voice of the top 8 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, March 2024.
Peru’s Regulated Gambling Market
Research insights on Peru gambling market size, potential and regulatory evolution. Key iGaming trends and future industry projections explained.
Brazil’s Gambling Regulation – License, Insights, Steps Forward and Market Impacts
Analyzing recent gambling regulation in Brazil, we bring you comprehensive survey insights into public sentiment, regulation awareness and expectations on economic impact of the new laws.
A Closer Look at the Share of Voice of Gambling Operators in Brazil – December 2023
Discover the share of voice of the top 8 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, December 2023.
Payment Methods for Gambling in Brazil
This report examines the online payment methods popular in Brazil. Find out how the rise of native payment solutions impacts iGaming!
Customer Support at Brazilian Online Casinos – Comparative Test 2023
The impact of customer support on iGaming performance ratings is crucial. This case study analyzes our hands-on user experience test of several leading Brazilian online casinos.
Casino Withdrawals & UX in Brazil 2023: ENV Case Study
We rated the performance of leading iGaming operators in Brazil by going first-hand through the registration, depositing, gameplay UX and withdrawal processes.
Bonus Popularity and Participation in Online Casinos
An analysis of iGaming incentives in emerging markets and their impact on the Brazilian gaming industry. Gain valuable insights on bonuses and promotions for online casino and sports betting sites.
An Overview of Mexico’s Online Gambling Market
This ENV Media study reveals the size, potential and prospects of the Mexican online gaming and mobile gambling market.
Brazil Gambling Demographics: Who Plays Casino in Brazil
We analyze the Brazilian gaming landscape, shining the spotlight on player profiles, online behavior, game preferences and motivators.
Brazil’s Gambling Market – Size, Potential and Macro Trends
Brazil is often seen as a dormant powerhouse in the iGaming market. This report presents a comprehensive overview of the Brazilian real-money iGaming market – its current size and state, as well as its upcoming prospects.
Payment Methods Driving Forward Online Gaming
The multitude of deposit and withdrawal methods across Indian casinos and real-money gaming platforms speaks for a hugely competitive market. This report seeks to outline the main industry logic and stakeholder integration, as well as to draw substantiated conclusions about the future of the digital payments market in India.
New Generation Gaming
Entertainment, media, and gaming have rapidly and definitively transitioned to online environments on a global scale. While content may be market-specific, most types of platforms, tech means, and main global trends have led to a convergence of factors affecting demand and supply.
India Acquires a Taste for Online Casino Games
This research highlights the growth in importance of casino staples like roulette and Slots. Classic Indian gambling genres remain the foundation of local markets, but young and tech-savvy players increasingly drive gaming communities.
Proxies beyond Internet Privacy
As digital technology propels new forms of market demand, Internet users around the world have acquired the taste for new and original content. In most cases, the pursuit of exciting content disregards user location and access rights.
Sports Betting Trends in a Mobile-First India
The following analytical piece aims to gain a deeper understanding of the nature, current dynamics and foreseeable trends of online sports betting in India.
Off-Shore Gambling Licenses and Regulated Markets
The present review of the most relevant gambling jurisdictions seeks to evaluate the effectiveness and quality of the real-money gaming licenses they issue and accept.
Sports Betting, India’s Favorite Invisible Giant
This research piece aims to describe, quantify and qualify the sports betting market in India in its various forms – offline and online, legal and underground, traditional and new-generation kinds.
Luck and Abundance in Indian Culture
This research paper aims to present, explain and order the elaborate and multilayered body of rituals, traditions, and symbols that regard luck and abundance in Indian culture.
Dissecting the Indian Lottery Market
This research paper aims to outline the main characteristics and indicators of the lottery market in India. State-run lottery schemes are the main legal option for most desi players, although there is growing awareness of online retail options and better insights into illegal lottery markets (including old-fashioned Satta Matka circles).
Overview of Goa’s Casino Communities
This report aims to take an in-depth look at Goa’s gambling communities. As one of the few states allowing gambling in India, Goa has an influence on gaming culture, tourism flows, and governance practices related to the sector.
Which Mobile Devices Do Indian Online Gamblers Use Most?
Diving into the wider social and economic determinants leading to the current device and OS market state
Target Audience: India
This is the typical gambler in India, all backed by clinical research and data collected across various channels and other research
Andar Bahar India’s All-Time Favourite Card Games?
A desi deep dive into the elements of the popularity of Andar Bahar in India
India’s Richest Cities and Its Large Online Gambling Communities
Correlation between income level and gambling behaviors
History behind Teen Patti’s Popularity in India
Teen Patti is – undoubtedly and historically – India’s all-time favourite card game.
Indian Income Tax: Online Casino, Betting and Casual Skill Gaming
In this article, we share with you our tips on how much players may keep of their gambling winnings.
Data-Based Profiling of Indian Product Preferences
Based on ENV Medias primary data, we reveal why Andar Bahar & Teen Patti are the most profitable games for an online gambling operator in India.
Market Study: Do Online Casino Bonuses Work in India?
Promotional hysteria from Europe be applied in India? 2020
