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Research Papers

Our transparent and data-driven research looks closely at the gambling world in an open and honest way. It aims to understand the effects of gambling on society and help make casino and betting safer for everyone.

Latest Research Papers

Jogo do Bicho – From a Zoo Lottery to Regulated Online Casino in Brazil

We examine the factors shaping jogo do bicho in Brazil and its shift from a clandestine market to legal online casino games, providing a legitimate option for fans.

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Brazilian Female Gamers’ Profile and Tastes in Online Casino and Sports Betting

Our research focuses on the specific characteristics, motivations, habits and preferences of Brazilian female gamers who actively participate in online real-money games.

Share of Voice online casino Brazil October 2024

Brazilian Online Gambling Operators’ Share of Voice, October 2024

Discover the share of voice of the top 20 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, October 2024.

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Brazilian Lottery, Bingo and Scratch Card Games – A Guide to Draw-Based and Instant-Win Verticals in 2024

This study identifies and describes the most popular lotteries in Brazil, providing a complete guide to recent regulatory changes and industry initiatives to restructure and improve the draw-based gaming market.

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Variety of Games at the Top 10 Online Casino Brands in Brazil – July 2024

We examine the variety of games at Brazil’s top online casinos. Discover rich selections, quality gaming and localized options for a superior player experience.

Playing Experience in Brazil Online Casinos: An ENV Case Study – July 2024

Our case study evaluates the user experience in Brazil’s top online casinos, focusing on usability, accessibility and performance.

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Brazilian Sports Betting Insights – Active Bettors’ Knowledge and Preferences Outline Market Trends

A case study with key Brazilian sports betting insights, including active gamblers’ knowledge and preferences, explaining the top iGaming market trends.

Customer Support Testing at Online Casinos: Insights on the Top 10 Brazilian Brands – July 2024

We evaluated the customer support channels and Responsible Gambling performance of top online casinos in Brazil by applying a first-hand test.

Casino Withdrawals & UX in Brazil 2024 – ENV Case Study

We rated the performance of leading iGaming operators in Brazil by going first-hand through the process of depositing, UX and withdrawals.

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Share of Voice of Online Gambling Operators in Brazil – July 2024

Discover the share of voice of the top 20 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, July 2024.

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Online Gambling Taxation in Brazil – What Players and iGaming Operators Need to Know

Complete guide to Brazil’s online gambling taxation for players, online casino and sports betting operators. All about taxes, legal and compliance requirements.

Fair Play – Brazilians’ Perception of Gambling Transparency Reveals Industry Challenges

Explore Brazilian perceptions of gambling fairness, industry challenges, and actionable solutions for enhancing trust and transparency in Brazil.

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Share of Voice of Online Gambling Operators in Brazil – May 2024 Update

Discover the share of voice of the top 20 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, May 2024.

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iGaming in Latin America 2024-2025 and Beyond – White Paper Insights and Projections

Explore key insights and upcoming trends in Latin America’s iGaming industry for 2024-2025. Focus on regulatory updates and technological advancements.

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A Closer Look at the Share of Voice of Gambling Operators in Brazil – March 2024

Discover the share of voice of the top 8 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, March 2024.

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Peru’s Regulated Gambling Market

Research insights on Peru gambling market size, potential and regulatory evolution. Key iGaming trends and future industry projections explained.

Online Gambling Regulation in Brazil

Brazil’s Gambling Regulation – License, Insights, Steps Forward and Market Impacts

Analyzing recent gambling regulation in Brazil, we bring you comprehensive survey insights into public sentiment, regulation awareness and expectations on economic impact of the new laws.

A Closer Look at the Share of Voice of Gambling Operators in Brazil – December 2023

Discover the share of voice of the top 8 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, December 2023.

Payment Methods for Gambling in Brazil

This report examines the online payment methods popular in Brazil. Find out how the rise of native payment solutions impacts iGaming!

Customer Support at Brazilian Online Casinos – Comparative Test 2023

The impact of customer support on iGaming performance ratings is crucial. This case study analyzes our hands-on user experience test of several leading Brazilian online casinos.

Casino Withdrawals & UX in Brazil 2023: ENV Case Study

We rated the performance of leading iGaming operators in Brazil by going first-hand through the registration, depositing, gameplay UX and withdrawal processes.

Bonus Popularity and Participation in Online Casinos

An analysis of iGaming incentives in emerging markets and their impact on the Brazilian gaming industry. Gain valuable insights on bonuses and promotions for online casino and sports betting sites.

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An Overview of Mexico’s Online Gambling Market

This ENV Media study reveals the size, potential and prospects of the Mexican online gaming and mobile gambling market.

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Brazil Gambling Demographics: Who Plays Casino in Brazil

We analyze the Brazilian gaming landscape, shining the spotlight on player profiles, online behavior, game preferences and motivators.

Brazil’s Gambling Market – Size, Potential and Macro Trends

Brazil is often seen as a dormant powerhouse in the iGaming market. This report presents a comprehensive overview of the Brazilian real-money iGaming market – its current size and state, as well as its upcoming prospects.

Payment Methods Driving Forward Online Gaming

The multitude of deposit and withdrawal methods across Indian casinos and real-money gaming platforms speaks for a hugely competitive market. This report seeks to outline the main industry logic and stakeholder integration, as well as to draw substantiated conclusions about the future of the digital payments market in India.

New Generation Gaming

Entertainment, media, and gaming have rapidly and definitively transitioned to online environments on a global scale. While content may be market-specific, most types of platforms, tech means, and main global trends have led to a convergence of factors affecting demand and supply.

India Acquires a Taste for Online Casino Games

This research highlights the growth in importance of casino staples like roulette and Slots. Classic Indian gambling genres remain the foundation of local markets, but young and tech-savvy players increasingly drive gaming communities.

Proxies beyond Internet Privacy

As digital technology propels new forms of market demand, Internet users around the world have acquired the taste for new and original content. In most cases, the pursuit of exciting content disregards user location and access rights.

Sports Betting Trends in a Mobile-First India

The following analytical piece aims to gain a deeper understanding of the nature, current dynamics and foreseeable trends of online sports betting in India.

Off-Shore Gambling Licenses and Regulated Markets

The present review of the most relevant gambling jurisdictions seeks to evaluate the effectiveness and quality of the real-money gaming licenses they issue and accept.

Sports Betting, India’s Favorite Invisible Giant

This research piece aims to describe, quantify and qualify the sports betting market in India in its various forms – offline and online, legal and underground, traditional and new-generation kinds.

Luck and Abundance in Indian Culture

This research paper aims to present, explain and order the elaborate and multilayered body of rituals, traditions, and symbols that regard luck and abundance in Indian culture.

Dissecting the Indian Lottery Market

This research paper aims to outline the main characteristics and indicators of the lottery market in India. State-run lottery schemes are the main legal option for most desi players, although there is growing awareness of online retail options and better insights into illegal lottery markets (including old-fashioned Satta Matka circles).

Overview of Goa’s Casino Communities

This report aims to take an in-depth look at Goa’s gambling communities. As one of the few states allowing gambling in India, Goa has an influence on gaming culture, tourism flows, and governance practices related to the sector.

What are the most popular casino games in Brazil?

Which Mobile Devices Do Indian Online Gamblers Use Most?

Diving into the wider social and economic determinants leading to the current device and OS market state

Target Audience: India

This is the typical gambler in India, all backed by clinical research and data collected across various channels and other research

Andar Bahar India’s All-Time Favourite Card Games?

A desi deep dive into the elements of the popularity of Andar Bahar in India

India’s Richest Cities and Its Large Online Gambling Communities

Correlation between income level and gambling behaviors

History behind Teen Patti’s Popularity in India

Teen Patti is – undoubtedly and historically – India’s all-time favourite card game.

Indian Income Tax: Online Casino, Betting and Casual Skill Gaming

In this article, we share with you our tips on how much players may keep of their gambling winnings.

Data-Based Profiling of Indian Product Preferences

Based on ENV Medias primary data, we reveal why Andar Bahar & Teen Patti are the most profitable games for an online gambling operator in India.

Market Study: Do Online Casino Bonuses Work in India?

Promotional hysteria from Europe be applied in India? 2020