Brazilian Online Gambling Operators’ Share of Voice, June 2025
Discover the share of voice of the top 13 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, June 2025.
Research papers
High-Value Players – Retention Strategies and VIP Lifecycle Management in Brazil
This study analyzes the customer retention strategies of leading Brazilian iGaming operators, with a focus on loyalty initiatives and the management of high-value player engagement in a competitive market.
User Journey in Online Casinos and Sports Betting Sites – Gaming Experience & Customer Support Touchpoints in Brazil
This study analyzes the user journey in Brazil’s top online casinos, focusing on the performance of the experience at key stages, including registration, deposit, betting, withdrawal, customer support and responsible gaming initiatives.
Betting on Women’s Football – Insights into Brazil’s Top Female Sport
Brazil’s growing investment in overcoming gender inequality in sport, backed by key legislation and a rising fan interest, is shaping the future of the sport. This study focuses on the specifics of women’s soccer in Brazil and how this growing interest may influence online sports betting preferences.
Cashback Promotions in Online Gaming – Trends and Practices of the Top 10 Gambling Brands in Brazil
Cashback promotions are a long-standing feature of the Brazilian retail market. This study takes a close look at the online gambling cashback offered by major gaming brands licensed by the Brazilian government in 2025.
YouTube and the Social Media Narrative – Assessing Public Sentiment on the Top 10 Gambling Brands in Brazil
This study analyzes YouTube data and presents findings on the content and trends related to the top 10 gambling brands in Brazil.
Jogo do Bicho – From a Zoo Lottery to Regulated Online Casino in Brazil
We examine the factors shaping Jogo do Bicho in Brazil and its shift from a clandestine market to legal online casino games, providing a legitimate option for fans.
Brazilian Female Gamers’ Profile and Tastes in Online Casino and Sports Betting
Our research focuses on the specific characteristics, motivations, habits and preferences of Brazilian female gamers who actively participate in online real-money games.
Brazilian Online Gambling Operators’ Share of Voice, October 2024
Discover the share of voice of the top 20 gambling operators in Brazil. Rankings based on search visibility, brand recognition, and organic traffic insights, October 2024.
Brazilian Lottery, Bingo and Scratch Card Games – A Guide to Draw-Based and Instant-Win Verticals in 2024
This study identifies and describes the most popular lotteries in Brazil, providing a complete guide to recent regulatory changes and industry initiatives to restructure and improve the draw-based gaming market.
