ENV Media is pleased to announce that it has secured a game-changing strategic partnership with KTO Group, a leader in the Brazilian Igaming industry. The joint venture allows ENV to expand its geographical footprint into one of the hottest Igaming markets in the world, Brazil.
Joint venture agreement – kto.com
The parties have agreed on a joint venture agreement which allows ENV to optimize and improve KTOs current front-end, including the site architecture, product and content optimization as well as improve the user journey with better UX/UI, HTML markups and redirect logic.
In addition to the above, ENV Media will take full ownership of all marketing activities related to improving KTO’s share of voice in search engines and increasing the acquisition metrics from Organic and Referral channels.
Mattias Bergehed CEO at ENV – “This partnership marks yet another milestone for our company, and we are now expanding our footprint into Latin America with Brazil as the first market. This agreement allows us to get access to one of the fastest-growing brands in the region and I hope that we can utilize our internal knowledge and strategies, to increase KTOs’ organic presence and share of voice in the market”
Launch of the new brand 7JP.com
The two parties have also agreed to further strengthen the partnership by launching a new brand called 7JP.com.
7JP will be launched on KTO Group’s current platform, meaning that we will utilize KTO’s leading position in Brazil and thanks to their own developed technology and experience, can effectively adapt the product offering to the Brazilian markets and offer a fully localized product the same day
The first operator launched with a FE dedicated to Acquisition
In addition to the above, the parties have agreed to use ENV’s own developed front-end that is tailor-made for increasing the share of voice in search engines and in the long-term creating rapid growth through the organic channel.
Martin Larsson CTO at ENV – “We are excited to introduce our new front-end aimed at increasing visibility in search engines and fostering long-term organic growth. This stands as a testament to our commitment to innovation and our passion for delivering the highest-quality experiences for both our partners and users.”
ENV is now hiring
As a result of the new projects and partnership, ENV will need to strengthen its team with local employees and are, as of last month, actively looking for skilled, casino-focused content writers and outreach specialists – among other roles.
Shane Hand COO at ENV – “Since the beginning, we have had an ethos of hiring skilled individuals with an undeniable knowledge of the casino product. Expertise is everything and with the right people by your side, it’s amazing how much you can achieve. We’ve all agreed on various roles that are necessary for our future success and we look forward to meeting the right people to help us achieve this.”
